Dr Frank Peter, Corporate Trainer for Digital Transformation and Digital Marketing, was in Karachi recently to conduct a series of workshops on behalf of Octara on social media marketing and digital transformation. In this interview, he talks about the critical…
In Social Media Marketing and Social Media Branding, the frequency of posting new content matters - or does it? If it does, how often should you post? Once a day? Once a week? Once a month? Once a lifetime? Actually,…
“Don’t judge a book by its cover.” That’s a piece of advice that we’ve all heard, but do you follow it? When I was writing my first book, my writing coach taught me to think: title, cover, inside flap, table…
How many times have you been warned about the dangers of moving too slow in the world of business? If you want to stay ahead and stave off the competition you need to act fast – or so we’re told.…
In a whirlwind of social media, employee empowerment and #MeToo movements, leaders now find themselves under more scrutiny than ever. Of course, that is unequivocally a great thing. Business leaders should lead by example, they should be held to account…
I’m truly curious about something: if all brand identifiers were removed from all products, would you still buy the same things? For example, if there were no logos on clothes, would you wear what you’re currently wearing? What if Nike,…
In2019, I set a goal to read 100 books — but unfortunately, I fell short. Due to a combination of illness, personal challenges, and plain old lack of motivation, I only read around 77. But 77 books is still enough to…
Who is Generation Z? These days, we hear a lot about “Generation Z.” However, there seems to be some confusion about who it is we are referring to when we use that term. So who exactly is “Generation Z”? The…
Is the management world facing a problem? Productivity is flat and companies simply aren’t getting what they pay for from their workforce, probably yours too. In fact, surveys suggest that in an eight-hour day, just three of those hours count…
