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Social media and inbound marketing continues to become an increasingly important avenue for your businesses to get found by and to engage with potential customers on the web. In this hands-on workshop, we focus on the most important avenues: Social Networks, Blogs and Online Videos.

Today’s customers increasingly ignore Spam email, TV ads and printed ads in newspapers and magazines. Instead, they visit Google and social networks for answers to their questions. The challenge for you is: will you be there to answer it, or will your competitors take the lead (and the customer)?

The main aim of Social Media Marketing is not to bluntly advertise or sell your products & services, but to build an online relationship with your followers and fans. Once your company has achieved an authoritative reputation and credibility, your fans will tell others how good you are without you having to do it yourself.

Key Benefits

  • Learn to establish a clear Social Media Marketing Strategy
  • Learn to make content writing more effective and how to build on its success
  • Learn to look beyond ‘Likes” and ‘Comments’ to increase social ROI
  • Learn to analyze your social media marketing data for continuous improvement

Course Facilitator: Dr. Frank Peter, Ph.D.


  • Identify Business Goals
  • Set Marketing Objectives
  • Identify ideal Target Audiences/Customers
  • Clarify your Business’s Social Media Goals
  • Determine where Social Media Marketing Fits
  • Choose Channels and Tactics
  • Audit your Current Social Media Status
  • Research Competition
  • Develop your Content Strategy
  • Decide what Platforms to use
  • Map out a Content Marketing and Curation Strategy
  • Allocate Budget and Resources
  • Use Analytics to track Progress
  • Build your tactical Communication Plan
  • Adjust your Strategy as needed

Who Should Attend?

  • Marketing Managers
  • Communications Specialists
  • PR Executives, Managers and Consultants
  • Anyone interested in learning how to make sure social media works for their organization
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