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Overview :

Effective communication creates customer engagement and loyalty and this drives a business forward; substandard communication, on the other hand, can seriously alienate customers and degrade market standing. COVID-19 has changed the business environment and the way we communicate internally and externally and we need to bridge any real or perceived communication gaps that this may present.

This 1-hour webinar features a simple but comprehensive model to apply to communication with all internal and external customers to persuade, influence and foster sustainable relationships.

Speaker:  Catherine Bentley -Director Marketing & Communication, Power Base Consulting – Dubai

Key Takeaways:

In this webinar participants will

  • Recognize the principles of persuasion in all business communication touch-points with customers
  • Identify common communication roadblocks in customer engagement
  • Appreciate and be able to apply the HEART model for effective communication in customer service
  • Evaluate their own strengths & development areas
  • Increase overall confidence in communication skills

Who should attend?

  • Professionals working in organizational functions such as Customer Services, Sales, Marketing and HR
  • Individuals required to communicate with internal and external customers in both verbal and written formats
  • Anyone wishing to improve the professionalism and effectiveness of their business communication to support career progression

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